SIA Field and Forest and Mayeri Industries AS continue development of new, environmentally friendly laundry detergent
In October 2019, Mayeri industries AS, the largest household chemicals company in Estonia, will introduce into the market an innovative product – a water-soluble laundry washing capsule containing organic essential oil. It has been developed in close cooperation with the Latvian organic farming company “Field and Forest” within the framework of Interreg V-A Estonia-Latvia cross-border cooperation program (project ID number EST-LAT82).
The new product is a three-part laundry washing capsule, which contains organic peppermint and pine needle essential oils. The product will be available in major retail chain stores in Estonia and Latvia, responding to the growing consumer demand for products made from natural and locally sourced ingredients.
During the development of the new product, partner companies have conducted market research, industrial research and product prototype development. During the research, the most suitable medicinal and aromatic plant species were selected, the protocols for the production of essential oils were developed, the chemical composition of the plants was analyzed, and technological aspects of the product manufacturing processes and packaging development possibilities were investigated.
In addition, employees of Field and Forest and Mayeri industries AS have taken part in joint trainings on the latest trends in the circular economy and bioeconomy and in workshops on the development of new bio-based products.
About the companies
Mayeri Industries is the largest manufacturer of washing and cleaning products in the Baltic States. The target market for our products is the Nordic region. We believe that the washing and cleaning products can be produced without affecting the natural environment negatively. Mayeri Industries AS has the biggest laundry washing product portfolio with EU Ecolabel in Europe.
SIA “Field and Forest” is a certified organic agriculture company operating since 2005. It cultivates, harvests and processes organic crops, medicinal and aromatic plants. SIA “Field and Forest” is one of the largest organic chamomile growers and producers in the Eastern Europe. The company’s research activities are aimed at increasing genetic diversity of medicinal and aromatic plants, development of new plant cultivation methods and added-value products, and collection of traditional knowledge through ethnobotanical expeditions.